Tracy Helps You, like so many small businesses, has had a really hard year. Many of my personal assistant clients were, of course, put on hold during the shelter in place guidelines.
However, I got a couple of new clients that I have been shopping for. They were referrals from clients that I used to take shopping / running errands and now currently shop for.
When so many people started using shopping services, they felt comfortable letting me shop for them because they trusted me. Being able to trust the people you are working with is so very important. They were also glad they didn’t need to download any new apps. They didn’t need to learn new software just to be able to get groceries in the house. Luckily, I love to shop for groceries, and I seem to be pretty good at picking out the best produce 😊.
This past year, we have also learned that so much work can now be done remotely (virtually). Thanks to online meeting platforms like Zoom and WebEx, and various social media platforms, many businesses can still operate. I have kept fairly busy moderating FaceBook Live Events and some Zoom calls.
Mostly I have learned that small business owners really appreciate having someone (me) they can trust to hand over some of the responsibility of posting to their social media accounts consistently. In the past, I’ve shied away from offering “Social Media Manager” type services (even though I have taken SMM training courses), because I did not want my clients to rely solely on my post suggestions as a way to increase business.
After talking to a few small business owners, I now realize that it is really important to make sure they understand the purpose of social media for businesses. Its name holds a big clue, it is to be “social”. It is a way for potential clients to get to “know” you and your business virtually. It is a tool to help build your online presence and reputation. The business should post content that could be helpful to their potential clients. Quotes and “pick your brain” types of general info about their industry is a good way to build trust as a leader in the industry. Also, sharing the occasional personal / keeping it real type of post helps potential clients bond with you.
That being said, all a business can hope for from (free – not paying for ads) social media is to get their name / brand in front of the eyes (and top of mind) of your potential clients. I advise them that by making consistent posts that give value, your potential clients may think contacting your business when they are in need of your product or service. Social media has the potential to bring in new business, but that is not its purpose. My clients understand that I am merely taking the task of social media posting off their to-do list. They appreciate the time I am saving them – time they can then use for building their business.
To that end, I have created a basic social media posting package based on how frequently the client wants me to post their content for them. It is a basic package that we can then customize to meet their particular needs.
Call me to talk about the various ways I could save you valuable time!
Tracy Helps You would love to “help” you!